KAM is planning a Design Strategy Workshop in March 2010. This workshop is tailor made for in-house corporate design groups working in graphic design, packaging design, product design and or product and associated service development.

Objective;To help KAM membership, better understand the value of design strategy to domestic and export market planning, as well as become aware of creative techniques used to better establish design as a core strategic manufacturing business competency.

We will interactively review in principle organizational context for managing design - product / service development - and how to apply its strategic value for organizational success.We will cover basic topics using case studies, post it notes and use scenario activity model:

1.       Case Study: Tesco Stores Limited - Product Development and Packaging Strategy.

2.       Scenario Activity - to facilitate design thinking and ideas amongst participants about:

·         How to enable - user centred research, prototyping, communication graphics, packaging and product design - experiential design, product / service development processes.

·         How to determine an accurate listing of ways in which design strategy adds value to outcomes of scenario activity and how to articulate this value effectively using prototypes - the idea is provide each participant with basic adaptable tools they can use in their sector – to test validity of product idea amongst user groups.

3.      Overview of user centred design development - a presentation reference material – for each participant to take away

Speaker:Ayo AlakaManaging Partner OsanNimu 3D Branding and Packaging Design

We would first like to find out how many members are interested before we proceed.

Those interested can respond via email to lilian.odhek@kam.co.ke by Monday 1st March 2010. If a good number is interested the seminar will be planned for March, 16, 2010.